The guys at The Hundreds have previously expressed an aversion to phrases like “grown up” or “mature” in describing their aesthetic, but there’s no denying that the SoCal brand’s Fall 2013 collection displays an evolving design sensibility, one that relies less on conspicuous branding. Make no mistake, there are bold Hundreds logos splashed across tees and crewnecks, but they’re tempered by a selection of cut and sewn pieces marked by restraint and refinement. Additionally, contemporary silhouettes pay homage to ’90s-era iconography, courtesy of a pair of reworked prints: “No Camo,” representing a minimalist interpretation of classic woodland camo that extracts all colors but black, and “Duck Camo,” a modular, contemporary rendering of traditional duck camouflage. Check out the rest of the lookbook below, and expect the collection to launch this Thursday at The Hundreds’ flagship locations (THLA, THSF, THNY, and THSM), as well as select Hundreds retailers and online.
Release Date: August 1st, 2013 (Thursday)