NIKEiD KD 6 – Chroma Material Design Options

By - August 7th, 2013

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Because of his dynamic style of play, designers at NIKEiD decided to honor OKC Thunder‘s Kevin Durant with the first Chroma material design option for his Nike KD VI iD. Taking cues from iridescent automotive paint schemes, it took Nike two years to develop the right consistency. Officially named the NIKEiD KD VI Chroma iD, the innovative construct actually shifts in color when hit by light from various angles, similar to Durant’s ever evolving gameplay on the court. Comes in seven color options and 16 accent colors for logos, laces, lining, midsole, and outsole, a glow-in-the-dark design components for its laces, airbag, midsole, outsole and personalization options will be available as well.

The NIKEiD KD VI Chroma iD will be available through NIKEiD programs and NikeStore.com starting on Monday, August 12th. Meanwhile, the material will be one of materials use on other Nike Basketball signature footwear going forward.

Release Date: August 12th, 2013 (Monday)

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