The fresh collection of Autumn/Winter 2013 apparel from Norse Projects combines the sophistication of an ivy-league student with the practicality of knitted wool sweaters, hard twill jackets, knitted wool beanies, lambswool scarves, thermal pants, button-down shirts, and one hundred percent cotton zip-up hoodies. The brand’s concept of making clothes that are “created to improve life – good for all seasons,” is seen not only in the shape of the pieces, but also in the colorways and textiles. Come late September, the range will also feature all-black bags in four different models and one blue and canvas rucksack.
For a fairly new clothing line founded in 2004, the Scandinavian-based Norse Projects design studio is often described as having a simple, effortless, and understated aesthetic. This is wholly confirmed in the artist t-shirts of line-drawn personified animal characters and the knitted sweaters that tend to range in the beige and gray spectrum.
Of the pants selection, there are thermals, sweats, and chinos that all taper in a bit at the ankles and come in brown, burnt red, and gray colorways. Of the long-sleeved shirts, expect to see soft, muted colors of white, gray, and beige alongside more vibrant hues of pink, orange, and blue. The most exciting pieces of the collection are definitely the outdoor jackets (see the Frank Ripstop in acid yellow and the Birk Winter Wool coat in cameo) as they boast a formidable construction that is appropriate to wear from the city to the woods. All of which are available now through select retailers worldwide, Norse Projects’ online store, and the label’s NORSE STORE flagship in Copenhagen.
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