If you view all of them in with just one glimpse, you’ll certainly have a difficult time deciphering the general design theme of Supreme‘s Fall/Winter 2013 Apparel Collection. The secretive nature of owner James Jebbia and his design team compound that difficulty even more. But view the collection one part at a time and some of this coming season’s design stories begin to emerge. Essentially a form of Americana, though not the typical you’ll find in Pop-Up Flea, the Supreme Fall/Winter 2013 Apparel Collection centers heavily on the Urban Americana experience instead and in the days when you would find streetballs, boomboxes, and the occasional vices around every street corners. Another part of the collection tells the story of America’s Past Time, not just baseball but football as well. Then there are the references to Catholicism and Christianity. But like everything else, Supreme takes on a more neutral approach in this matter.
As with the entire Fall/Winter 2013 Collection, portions of the Supreme apparel line for Fall/Winter 2013 will be available through its retail locations in New York, Los Angeles, and London starting this Thursday, August 22nd. The label’s six stores across Japan will follow this Saturday, August 24th, with online availability set for next Thursday, August 29th. Other items will trickle across the rest of the season and be available intermittently.
August 22nd, 2012 (Thursday) – New York, Los Angeles, & London
August 24th, 2012 (Saturday) – Japan
August 29th, 2012 (Thursday) – Online