Inspired by the nomadic tribes of the Arabian, Syrian, Nubian, and Sahara deserts, Altamont Apparel has created a pattern-filled wardrobe dubbed the “Bedouin Burnouts” for its Fall 2013 collection. The woven collection features flannel button-ups, matching tops and pants sets, a wool-lined flannel jacket, and the essential denim pants. Most of the colorways of the pieces have a dusty, broken-in look to them; a look that encourages rebelliousness and a free spirit.
Creative Director and Founder, Andrew Reynolds, has expressed his desire to make the clothing line into a platform for the youth’s unlimited potential and to assist them in unlocking their truest self. Hence, it makes sense that the accompanying video lookbook featured below captures a young man as he discovers things that eventually change him from his adolescent state: guns, cars, and women. The film was shot using an archaic method of filmography (read: a camcorder) and paired with a country song about growing pains. Watching it is a unpleasant reminder of how difficult things were in the late 80s/early 90s– when you had to constantly fix the tracking of your VCR because the crispness of the digital age had yet to be invented.
As awkward as it is watching the young boy stumble into maturity, you can’t help but say to yourself, “Well, at least he’s dressed well.” And with that, Altamont has fulfilled its duty.