ICE COLD New York: Dark Nights, Bright Lights | Video

By - August 27th, 2013

ice cold new york dark nights bright lights video 01 ICE COLD New York: Dark Nights, Bright Lights | Video

Based out of Brooklyn, New York, Ice Cold is a new brand founded by graphic designer Mike Cherman to deliver function with style. To that end, the brand’s apparel and socks are adorned with 3M reflective detailing to provide safe riding at night. A new campaign video directed by Vanessa Black is entitled “Dark Nights, Bright Lights” and depicts the goods in action, as worn by a group of local up-and-coming skaters: Travon McCall, Tom Weiss, Joe Kelly, Marcello Campanello, Isa Tineo, Jose Vega and Zack Harnish, as well as Ice Cold intern Auriel Rickard. Check out the video below, and look for the collection to hit stores starting September 15th.

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