In an effort to streamline the process by which shoppers reserve their pairs for high-profile in-store releases, Nike has launched a revamped Twitter RSVP policy for Nike retail stores. The process works like this: on the RSVP launch date, a participating Nike store will send an RSVP tweet at a random time, at which point followers must send a Direct Message to the Nike store, with the DM including the following:
1. The complete launch product specific hashtag found circled in the image tweeted by the Nike store
2. Your first and last name
3. Your shoe size (limit one)
Following the receipt of a successful DM and subsequent inventory check, the Nike store will then send RSVP confirmation DMs to the lucky participants, which essentially means the individual has reserved the opportunity to stand in the Nike store’s line to purchase his or her requested size. Participants with confirmed RSVP DMs must pay for and pick up their launch product (in person with identification matching the confirmed RSVP DM) from the participating Nike store on the day of launch, during the time frame specified by the store. Go here for more information on the new Twitter RSVP process.