We see London, we see France, we see…oh, shit– dude’s naked.
Yup– he is. Model Jason Hood plays the role of “Carefree Willy” in Perks and Mini‘s (aka P.A.M.) campaign with Melbourne-based bag company Crumpler. The Autumn/Winter 2013 Bag Collection features backpacks, waist packs, and pouches in three designs: one in navy, one in green, and one with an all-over rock pattern. The durability and colorfulness that are trademark characteristics of Crumpler have been invested in each piece, as is P.A.M.’s dedication to strange beauty (i.e. the naked outdoorsman).
This season’s collection marks the second time the duo has joined forces to create a line of concept-driven carry-alls (see Autumn/Winter 2012, for example), but the only difference with this project is that the accompanying video lookbook, entitled “Stoned Mind”, follows a sexy bearded mountain climber as he indulges in mushroom treasures and ascends boulders– all while in the nude. You can’t get any higher than that.