Scottish model Kirsty Hume and English-born Erin O'Connor are rag & bone's DIY video subjects of the season-- a fame that has once been associated with well-known models such as Miranda Kerr, Lily Aldridge, Candice Swanepoel, and Carolyn Murphy.
Kristy Hume's personal recording is the first of the two to be released via the rag & bone site (watch it here). Shot in Topanga Canyon, California, the blonde Hume is captured soaking up the warm and friendly Cali sun while swinging on a wooded swing, dancing in front of a window pane, watering the plants, and sweetly lying in the grass while looking like she doesn't have a care in the world.
With no stylist, no hair and make-up, and no lighting, the D.I.Y. Project has succeeded in displaying models in their raw element while showcasing the brand's high-quality designs. It just goes to show that you don't need a full-scale production to promote a good pair of jeans; just drop a camera in a top model's hand and watch her work her magic.