The smart people at J. Crew have wised-up with the creation of a curated, online shop that combines the goodness of the J. Crew brand with the freshness of complemental apparel (like shoes, hats, ties, and sunglasses, for instance), thus helping you take your look onto the next level. We knew a digital shop like this would come around eventually, especially since J. Crew’s men’s-only shop in TriBeCa had manifested itself as being the epitome of cool and housing all things relevant for the modern-day dandy.
Appropriately dubbed, Discovered, the shop will open this fall and sell a range of interesting goods (like cool handkerchiefs for monogramming!) from both the J.Crew collection as well as outside brands that mix well with the store’s urban concept. Expect to find special product collaborations with New Balance and Nanamica as well.
Motivated by the motto, “Found by us, collected by you,” Discovered has already won fans within our fashion team. It’s a one-stop-shop for no-brainer style and whoever could disapprove of that?
Via: A Continuous Lean