In an intersection well known for strong breeze from the Hudson River, drunken revelers, and socialites hailing cabs in the dead of night, a team of carpenters, structural specialists, and riggers were hard at work yesterday to erect a temporary monolith in middle of Meatpacking District’s Little West 12th Street. Clad in black panelings with tonal graphics, workers (and the lone security personnel) took pain to cover all identifiable marks. That was till the winds blew aside one to reveal the Nike Swoosh.
To mark the launch of Nike’s newest innovation to its Running/Training line, the “The Art + Science of Feeling” Pop-Up Venue in New York City will showcase the Nike Free Hyperfeel in its various forms along with the visual art done by Emrah Gonulkirmaz. Ideally located between SoHo and Lincoln Center on the Upper West Side, it is also a prime location for fashion editors to unwind during New York Fashion Week before onward to the next show. No words yet on how long the structure will be standing or whether it will be open to the public or not.
Photography by: Poe for Freshness