It’s fitting that Massachusett’s own Concepts and New Balance have decided to also give a tribute to ol’ Benjamin Franklin, who as their historical neighbor and Founding Father will receive updated new digs this fall atop a new $100 bill. Just like the new piece of legal tender, the new sneaker, built on the New Balance 998, features a mix of greens and beige to go with the blue and copper accents. Another key addition to the special collaboration that we didn’t see coming in the Teaser Video we posted last week is the use of a premium red shoebox, which is affixed with the store’s logo on the atop and serves as the perfect way to package the sneaker. The duo are planning to release the C-Note this Saturday, September 14, so make sure to mark your calendars after you finish scrolling through the HD preview shots after the click.
CONCEPTS (CNCPTS) Boston
37 Brattle Street | Map
Cambridge, MA 02138
Release Date: September 14, 2013 (Saturday)