The young and revered A$AP Rocky recently released a new video co-directed by Virgil Abloh for “Fashion Killa” featuring Rihanna. In it, the two trounce around trying on gear as Rocky rattles a carefully selected barrage of designer labels. Supreme, Raf Simons, HBA, Tom Ford, and Donna Karan are all featured prominently throughout the video. In addition, a character representing the controversial KIDULT makes several appearances in the video . Content-wise this is a departure from the lyricism and production that brought him acclaim, but why can’t he have fun, even rappers need a break. Check out the video below and let us know what you think.