Collections after collections, designer Errolson Hugh and his ACRONYM clothing label always find a way to amaze us. But it is more than just ACRONYM’s cool militaristic style notes or the brilliant modular designs by Hugh. It is also how the label translates the overall concept and all of its functional aspects onto a truly entertaining lookbook video, like the one for Fall/Winter 2013 Collection.
Thoughtfully directed by Ken-Tonio Yamamoto, who also acted along side Hugh in this 4-minute long clip, the film not only previews ACRONYM’s upcoming collection, but visualize its inspiration, Acronymjutsu, a make-believe form of martial arts. With styling by Johanna Schneider, Osman Chaudhary, and music from “Plastic Star (Session)” by BYETONE, click after the jump to check out ACRONYM‘s new video lookbook for Fall/Winter 2013.