adidas Premiers Derrick Rose Commercial “Basketball is Everything”

By - October 1st, 2013

adidas-derrick-rose-commercial-basketball-is-everything

What was the motivating factor that fueled Derrick Rose while he rehabbed his injured left knee? The answer lies in the title of his latest promotional spot from adidas, “Basketball Is Everything.” Along with his family, the game of basketball is the most important thing in the world to the Chicago native. The clip shows the ancillary benefits in the life of a franchise NBA player: a birthday party in which the guest list includes Common, 2 Chainz and Dom Kennedy; an invitation to sit on a music video shoot with rapper Big Sean; and a shopping trip with his brother to for custom jewelry courtesy of Ben Baller. In the end, the commercial concludes the way it begins, with Derrick in the gym, alone with his one true love. Created by creative agency 180LA and directed by Stacy Wall, “Basketball Is Everything” can be viewed below.

YouTube Preview Image

0 comments