Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sotheby’s

By - October 8th, 2013

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

We finally get a detailed look at the special one of one http://leica-camera.com/” target=”_blank”>Leica M that’s sure to be one of the standout pieces from the upcoming http://freshnessmag.com/2013/09/12/sir-jonathan-ive-and-marc-newson-team-with-bono-for-red-auction/” target=”_blank”>(RED) Auction at Sotheby’s New York. Developed by Marc Newson and chief Apple designer Sir Jony Ive, the camera features a full-format CMOS sensor, high performance processor and new Leica APO-Summicron-M 50mm f/2 ASPH lens. The design duo reportedly went through 561 models and nearly 1000 prototype parts during the 85 days it took to create the finished product, which uses a laser machined aluminum body in lieu of the traditional leather waist. The special Leica M goes up for auction November 23rd, with proceeds from the (RED) Auction benefiting The Global Fund to fight AIDS, Tuberculosis and Malaria.

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

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