Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sotheby’s

By - October 8th, 2013

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

We finally get a detailed look at the special one of one Leica M that’s sure to be one of the standout pieces from the upcoming (RED) Auction at Sotheby’s New York. Developed by Marc Newson and chief Apple designer Sir Jony Ive, the camera features a full-format CMOS sensor, high performance processor and new Leica APO-Summicron-M 50mm f/2 ASPH lens. The design duo reportedly went through 561 models and nearly 1000 prototype parts during the 85 days it took to create the finished product, which uses a laser machined aluminum body in lieu of the traditional leather waist. The special Leica M goes up for auction November 23rd, with proceeds from the (RED) Auction benefiting The Global Fund to fight AIDS, Tuberculosis and Malaria.

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

Leica M Designed By Jony Ive and Marc Newson For (RED) Auction At Sothebys

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