To help mark the introduction of their latest running innovation, the new Free Hyperfeel, Nike has transformed their 1948 space in East London into an exhibit bringing the “art and science of ‘feeling’ to life.” Launching today, October 11, the project is the culmination of work from experts from a range of disciplines, including London’s own Universal Everything, architect and sculptor Daniel Widrig, the audio-visual specialists at Quayola & Sinigaglia, and the Japanese collective Rhizomatiks, each who has based their work on a single principle of the Nike Free Hyperfeel, including fit, flex, and feel. “Feel London” is made up of four unique installations that visitors can interact with until October 20, in addition to other events like live interactive broadcasts, performances from other artists and musicians, including the likes of the London Contemporary Orchestra and the English National Ballet. For more on the project and how you can attend each part, visit their homepage.
Arches 477 – 478 | Map
Shoreditch, London EC2A 3HH England