The best dressed of the 323 welcomed the JUICE LA Popup Store in the Scion AV installation space last Tuesday, October 8th, 2013, with excitement, earnest, and sheer anticipation. The shop looked the embodiment of dopeness with walls adorned by KAWS art and hangers of CLOT apparel lined-up in clean, urban fashion. As the opening was deliberately coordinated alongside the Los Angeles Fashion Week events, it was no surprise that a slew of big names dropped by to give their blessing to the new kids on the block, Edison Chen and Kevin Poon, the founders of JUICE and CLOT. Among the visitors were iced-out Ben Baller aka Celebrity IF & CO Jeweler, Ruslan Karablin of street label SSUR, and Sal Barbier of the skateboard apparel SLBarbier.
The installation plans to release more lifestyle goods with famed brands such as Undefeated, Hood By Air, Frank151, Nike, and Moleskine until November 15th, 2013. If the first round is any indicator of future success, then CLOT has a certified money-maker on its hands. The video below captures the LA business beasting in its show of hip hop culture and being a money-makin’ machine while at it– just an example of how the West Coast keeps it rockin’. Waddup, California love! Tupac would be proud.