Nike – 10 Years of LeBron James

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Among his many accolades — including two championship rings and four league MVP awards — LeBron James is only the second Nike Basketball athlete to have 11 signature shoes to his name. Over the past ten years, LeBron’s shoes have served as a showcase for some of Nike‘s most progressive innovations, including basketball-specific Air Max cushioning, first full-length visible Nike Zoom unit, dynamic Flywire and Nike Hyperposite technology. To celebrate the partnership, Nike has launched “LeBron James: A Decade in the Making,” an interactive experience that details the first decade in King James’ on-court evolution, highlighting the signature shoes that have been there every step of the way. Go to the site now.

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