Sony Alpha a7/a7R – World’s First Full-Frame Mirrorless Digital Camera System

By - October 16th, 2013

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Often unfairly characterized as a “has been” by competitors and consumers alike, Sony stunned all of its doubters last year with the introduction of not one but two cutting-edge camera systems. One was the Sony Cyber-shot DSC-RX100, reviewed to be one of the best point-and-shoot camera out in the market. But it was the Sony Cyber-shot DSC-RX1, a 24.3 megapixel fixed lens digital camera, that really pique everyone’s interests. Not only because it was in product sub-category of its own, the camera’s full-frame CMOS image sensor presented photography enthusiasts a new level of creativity. Though a great tool for artistic expression, one drawback was the DSC-RX1′s impracticality when it comes to “everyday photoshoots.” It turns Sony was already working on a solution(s) to that issue and that remedy was the new Alpha a7 and Alpha a7R camera systems.

In between the Sony Alpha DSLR product line and the company’s Alpha NEX mirrorless cameras, the Sony a7 and a7R cameras are the world’s first mirrorless camera systems with a full-frame image sensor. With an all-too-familiar retro styling, they currently have the title as the world’s smallest and lightest cameras with interchangeable lens and a 35mm sensor. Each with the Sony’s new BIONZ X processor for high-speed and real time processing, the cameras also include two viewing options – a 2.4 million dot XGA OLED Tru-Finder or a tilt-able 3-inch TFT LCD with 921,600 dots resolution. ISO range for still images goes from 100 to 25600, the cameras can go to continuous shooting mode at up to 4 frames per second. Capable of JPEG, RAW, along with AVCHD video formats in 1920 x 1080/60p, 1920 x 1080/60i, and more, down to the usual VGA resolution of 640 x 480/30p. Quipped with Wi-Fi and NFC wireless connectivity, sharing photos and video is never easier. And for those with a stockpile of old camera lens, the two cameras are backward compatible to Sony E-Mount and other full-frame lens. Meaning you can dust-off your Minolta or Konica Minolta Maxxum A-mount lenses and use them via an optional Sony LA-EA3/LA-EA4 adapter.

Prices start at $1,699.99 USD for the 24.3 megapixel Sony Alpha a7 to $2,299.99 USD for the 36.4 megapixel Sony Alpha a7R, both are available now for pre-order at the Sony Style online store.

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Sony Alpha a7 Full-Frame Mirrorless Digital Camera

  • 35mm Full-Frame Sony Exmor CMOS 24.3 Megapixel Image Sensor
  • BIONZ X Image Prodcessor
  • Enhanced Fast Hybrid AF
  • Improved XGA OLED Tru-Finder Viewfinder
  • 3-inch TFT LCD with 921,600 Dots Resolution
  • NFC and Wi-Fi Wireless Connectivity
  • 4K Photo Output
  • Compatible with Minolta or Konica Minolta Maxxum A-Mount Lenses (Optional Sony LA-EA3/LA-EA4 Adapter)
  • Photos: JPEG/RAW
  • Videos: AVCHD Progressive Full HD with Highest Setting at 1920×1080 – 60p/25p

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