Nike LeBron 11 – “Terracotta Warrior” Design Presentation by Charles Williams | Beijing

By - October 17th, 2013

Flanked by walls of Nike LeBrons in every colorways and editions possible, Charles Williams, the Footwear Product Director of Nike Basketball, felt like he was back in Beaverton, Oregon, once again. Yet, he was more than 5,000 miles away in Beijing to present the design concept behind Nike LeBron 11 “Terracotta Warrior.” The so-called China Edition of the just release Nike LeBron 11, Williams went over the cutting edge technologies behind this particular edition, from the Hyperposite upper, Hyperfuse construction, Dynamic Flywire design, to the Lunarlon and Nike Zoom cushion sole. Just as intriguing as the tech side was the inspiration behind it, the Terracotta Warriors found in Xi’an, China. Predates Christ by about three centuries, the life-size figures were made of terra cotta earthenware and numbered in the thousands with no two alike. Part of the burial rites for Qin Shi Huang, the first emperor of China, the massive exhibition made a lasting impression on LeBron James when he visited Xi’an in 2011.

Already available throughout the Greater China region of Mainland China, Hong Kong, Macau, and Taiwan, the Nike LeBron 11 “Terracotta Warrior” will be release worldwide on November 27th, the day before Thanksgiving.

Photography by: Dan for Freshness