In4mation – Fall/Winter 2013 Collection Lookbook

By - October 21st, 2013

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Going beyond the boundaries of its signature creative concept, In4mation visits the streets of Brooklyn, New York for inspiration for its Fall/Winter 2013 collection. Shot by photographer Matt McGingley, the looks take on grittier, urban elements of skulls, snakes and liquor graphics screen printed on sweaters, t-shirts and caps. While In4mation‘s previous seasons paid homage to whimsy beach frolicking, this set dabbles in the concrete jungle’s definition of playtime with toxic temptations. Phrases like “Poison Control” and “Guilty by Association” mark the pieces along with the brand’s signature lower-caps abbreviation for the state of Hawaii. By taking a bold step into new territory, In4mation shows its versatility in the ever-evolving sphere of urban street wear. Available from their online shop.

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