Coca-Cola by DRx Romanelli – Capsule Collection Launch Party | Event Recap

By - October 23rd, 2013

In one corner, there was KAWS and Jose Parla in the midst of a conversation. Stash was showing his son around while ROSTARR updated gallerist Jonathan Levine on the going-on. However, they weren’t there for gallery opening but a show of support for Darren Romanelli, aka Dr. Romanelli

The timing was perfect as light from the setting sun floored Lower East Side’s The New Museum‘s venue hall yesterday and served as the ideal backdrop for Coca-Cola by DRx Romanelli Capsule Collection’s launch event. With Darren Romanelli, best known for his near surgery-like rehashing of vintage wear, as the event’s host, invited guests enjoyed a curated exhibit of Coca-Cola archive and custom t-shirt screen-printing. But most importantly, they were there for the chance to see Coca-Cola by DRx Romanelli Capsule Collection up-close before its launch, which is available now at select boutiques worldwide.

Photography: Rajah for Freshness