To heighten fans’ awareness of the official NBA Tip Off in five days, Jordan Brand is going on a marketing blitz with a focus on Los Angeles Clippers‘ Chris Paul and his new signature footwear, the Jordan CP3.VII. Part of this so-called “#Riquickulous” campaign involved the famous LA-base artist David Flores, who painted a mural of Chris Paul in motion. Made in Flores’ signature “stained glass” style, the painting had Paul’s right arm outstretched with a basketball, somewhat similar to a Michael Jordan ad done in the 1990s. See how the mural came together in a short video after the click below, or you can see it in person around the street corner from Sportie LA at 7763 Melrose Avenue.
“Chris Paul: Unpredictable Style (Don’t Blink)” Mural By David Flores
7763 Melrose Avenue | Map
Los Angeles, CA 90046 ?