Arcade Fire’s highly anticipated fourth studio album, “Reflektor”, is set to release on October 28, 2013. Drawing inspiration from a life-affirming trip to Haiti, the culture and musical tradition of the Caribbean country have influenced the sound, motifs, and overall presentation of the Montreal band’s latest endeavor. Rest assured, this isn’t an attempt to co-opt Haitian Rara, rather it’s the simultaneously conscious and subconscious inclusion of new experiences in their music.
In yesterday’s YouTube teaser the band has overlaid the entire album over the Classic Brazilian film “Black Orpheus.” Arcade Fire have openly acknowledged that the Marcel Camus masterpiece and the themes addressed throughout (and critical interpretations of the movie) played a pivotal role in the crafting and direction of the album, so it’s no surprise that fans were treated to such a novel piece. “Reflektor” runs the entire length of the movie taking the place of the original soundtrack and voice acting with lyrics illustrated on screen to sync with Butler’s vocals.
If you aren’t a fan of Arcade Fire this might be enough to sell you on the merits of their work, but there is no doubt that this is a unique project and an interesting exercise in marketing outside the box. Check out the full video below and be sure to watch “Black Orpheus” (if you haven’t already) in its entirety to see just how well it syncs.