A few weeks ago we reported that DC Shoes and Kevin Lyons were up to a little winter magic in the form of a varsity-styled Teddy jacket and a couple of cool t-shirts. Today, we’ve got something of a whole other magnitude to share.
The Brooklyn based artist, Lyons, has partnered with DC Shoes once again to tag the outside of a gondola egg in Meribel, France to promote his 2013-2014 holiday snowboarding collection. The vehicle, which is suspended at 8,000 feet above ground, features the all-over brick pattern of Lyons‘ holiday designs with his characters playing a hide-and-seek game through the holes.
Likening the task to his old-school days of painting trains in New York City, Lyons explains, “It’s like a military mission. You’ve got to really prepare for it.”