A few weeks ago we reported that http://freshnessmag.com/2013/11/05/dc-shoes-x-kevin-lyons-x-colette-collaboration-collection/”>DC Shoes and Kevin Lyons were up to a little winter magic in the form of a varsity-styled Teddy jacket and a couple of cool t-shirts. Today, we’ve got something of a whole other magnitude to share.
The Brooklyn based artist, http://naturalborn.com/”>Lyons, has partnered with http://dcshoes.com/home/index.jsp”>DC Shoes once again to tag the outside of a gondola egg in Meribel, France to promote his 2013-2014 holiday snowboarding collection. The vehicle, which is suspended at 8,000 feet above ground, features the all-over brick pattern of http://freshnessmag.com/tag/kevin+lyons”>Lyons‘ holiday designs with his characters playing a hide-and-seek game through the holes.
Likening the task to his old-school days of painting trains in New York City, http://freshnessmag.com/tag/kevin+lyons”>Lyons explains, “It’s like a military mission. You’ve got to really prepare for it.”