To shore up the momentum before its official launch next Spring, performance lifestyle label BRANDBLACK recently signed Los Angeles Clippers’ Jamal Crawford to be their first global brand ambassador. A multi-year agreement which will feature Crawford in various BRANDBLACK media campaign, the new partnership will also see the introduction of Crawford’s signature footwear, the BRANDBLACK JCrossover, later this NBA season.
A veteran of the NBA and currently a shooting guard for the Los Angeles Clippers, Jamal Crawford’s prowess landed him a spot on the 2013 NBA Sixth Man Of The Year Award, only to be outscored by J.R. Smith. When asked about his new partnership, Crawford stated “The performance and aesthetics of the BRANDBLACK line is second to none. The minute I began to play in the shoes, I knew that I never wanted to wear another brand.” A sentiment shared by BRANDBLACK’s David Raysse, a footwear industry leader who headed adidas Performance and Fila programs at one time.
Look for BRANDBLACK sneakers and performance oriented apparel at select boutiques across the US once the it officially launches in February 2014.