(RED): The Very Best of Design and Innovation | Video

By - November 12th, 2013

red the very best of design and innovation video (RED): The Very Best of Design and Innovation | Video

Ahead of the upcoming (RED) auction at Sotheby’s New York on November 23rd, the famed auction house introduces a video featuring interviews with U2 frontman Bono, co-founder of the (RED) organization, and Sir Jonathan Ive and Marc Newson, who curated the (RED) auction that celebrates the best and brightest of design and innovation. Oliver Barker, deputy chairman of Sotheby’s Europe, characterizes the items up for bid as pieces that Ive and Newson “just really liked,” along with objects they liked “but they couldn’t help but tinker with them,” and pieces that they “designed from the ground upwards.” The bulk of the video features the duo of Ive and Newson discussing the specialness of the  project, as well as an an-depth look at the individual pieces in the auction. Check out the video below.

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