No burying the lede here: the new Moto G by Motorola offers a tasty serving of Anroid KitKat for just $180 off-contract. What you get for enticing price is a 4.5-inch 1280×720 (329 PPI) display, Snapdragon 1.2 GHz quad-core processor, 8GB of storage and a 5-megapixel camera, as well as Android 4.4 KitKat (by the time the phone launches here in the U.S.). In terms of design, the device is virtually identical to the Moto X, featuring a plastic ridge around the front screen and 19 customization options, including interchangeable Motorola Shells and Flip Shells in seven colors, plus Grip Shells in five colors. A couple of downsides: the Moto G won’t have LTE support, which will probably be a deal-breaker for some consumers, and it won’t feature the always-on listening feature of its the Moto X sibling. The Moto G launches this week in Brazil and parts of Europe, followed by availability within the next few weeks throughout Latin America, Europe, Canada and parts of Asia. It launches in the US in January 2014.