Originally from Newark, New Jersey, http://shaq.com/” target=”_blank”>Shaquille O’Neal‘s life would’ve been very different had his family stayed in the so-called “Brick City.” While the city was crime infested and impoverished during O’Neal’s youth, the NBA superstar looked back at that period with pride and described it in a single statement, “These streets didn’t break me, they made me.”
As a homage to his roots, Reebok and http://reebok.com/classics” target=”_blank”>Reebok Classic will be introducing the Reebok Shaq Attaq “Brick City” later this month. To help the brand tell the story of this new edition, http://reebok.com” target=”_blank”>Reebok asked O’Neal to revisit his birth place. He also stopped by the old playground, where another Newark native, hip-hop artist https://twitter.com/therealredman” target=”_blank”>Redman, joined him for the commercial shoot.
Retails for $160 USD, the Reebok Shaq Attaq “Brick City” will be available on Black Friday, November 29, through http://footlocker.com” target=”_blank”>Foot Locker, http://finishline.com” target=”_blank”>Finish Line, http://champssports.com/” target=”_blank”>Champs Sports, http://jimmyjazz.com” target=”_blank”>Jimmy Jazz, http://shoepalace.com/” target=”_blank”>Shoe Palace and http://reebok.com” target=”_blank”>reebok.com online store.
Release Date: November 29, 2013 (Black Friday)