Shelby is commemorating the 50th anniversary of their famous muscle car, Cobra, by linking up with French luxury watchmaker, March LA.B. Based on their AM3 watch, these are limited to only 50 pieces worldwide. This model’s design was already inspired by muscle cars, making it a perfect platform to build the collaboration project. Lavished with Shelby Cobra details on the watch, it features their iconic logo on the black dial and custom packaging. Stainless steel casing houses black DLC treatment Swiss automatic movement for keeping precision timing and date display. To finish off, genuine alligator wristband with burgundy leather lining complements the special edition watch. UNION in Los Angeles managed to get their hands on some watches, which can be ordered from their online shop.