Business of Fashion Profiles Nike HTM

By - November 20th, 2013

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To describe Nike as a cultural heavy hitter or corporate behemoth still doesn’t capture the company’s massive scope or reach. Under Mark Parker, who was installed as CEO in 2006, Nike enjoyed an increase in annual revenue by 60 percent and profits by 57 percent. Ironically, it’s Nike’s continuing prosperity that worries Parker. “One of my fears is being this big, slow, constipated, bureaucratic company that’s happy with its success.” The antidote to that sluggishness is HTM, formed in 2002 as a lean three-person design collaboration between Nike legend Tinker Hatfield, creative consultant Hiroshi Fujiwara, and Parker himself. It’s a unique venture, insofar as the group functions without having to worry about deadlines or budgetary constraints. Business of Fashion takes the reader inside Nike HTM, an operation that Parker describes as a “selfish creative outlet” for its three members. Go here to read the article in full.

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