Philadelphia-based VILLA teams up with Timberland to debut the limited-edition Join the Movement (JTM) Ruby Red Boot. This reworked edition of Timberland’s iconic 6-inch premium waterproof boot offers a fresh take on a footwear classic, while raising funds to support programming at the Wissahickon Boys & Girls Club’s VILLA Teen Center. The facility, founded in 1885 by Germantown Quakers, was the first Boys Club chapter to serve an African-American community. VILLA would eventually establish the VILLA Teen Center within the Club, and 10 percent of all sales of the Ruby Boot will benefit the Center, reflecting Timberland’s commitment to service and giving back to the community. The JTM Ruby Red 6-inch Boot will launch December 7th at all VILLA retail locations and online.
Release Date: December 7, 2013 (Saturday)