Starting today, November 25th, HTC will feature a digital billboard in New York’s Time Square that showcases photos taken by users throughout the U.S. Any “smartphone-ographer” who submits a photo — whether it’s a selfie, landscape or candid moment — will be eligible to win an HTC One every week, and two of those lucky winners will receive a special edition 24-carat gold plated HTC One, valued at more than $2,500. Additionally, HTC is offering a special two-day Black Friday offer for the HTC One for Sprint and Verizon users. On November 29 and November 30, pricing for the HTC One will dip to $29.99. Alternately, for those customers who can’t wait, the HTC One with Sprint or Verizon service will be priced at $49.99 starting November 25 to December 7. Visit the HTC site for more info.