After days of speculations and rumors, Kanye West finally made it official in his exclusive interview with radio host Angie Martininez on New York’s Hot 97 – he ended his relationship with Nike and signed a new sneaker deal with rival adidas. With fiance Kim Kardashian at his side, West reiterated his frustration with Nike, though not about the release of his Air Yeezy 2 “Red October” but about his royalties. While Nike offered West more than enough creative control over his design, the company refused to give him a portion of the sales proceeds. Below is an excerpt and video from the interview…
So then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-NO-ONE. I’m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.
So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.