Leica M (RED) Designed By Jony Ive and Marc Newson Sells for $1.8M at Sotheby’s

By - November 25th, 2013

Leica M (RED) Designed By Jony Ive and Marc Newson Sells for $1.8M at Sothebys

The one-of-a-kind Leica M (RED) camera took two years to design and featured a die-cast magnesium and anodized aluminum build, as well as a 50mm f2.0 lens. But what really set this camera apart was a special inscription, which read “Designed by Jony Ive & Marc Newson for (RED) 2013 edition 01/01.” Consequently, the beautifully appointed piece was initially expected to fetch $500,000 to $750,000 when it hit the (RED) auction at Sotheby’s, which took place in New York this past Saturday. Instead, the camera sold for a jaw-dropping $1,805,000. And while someone gave him- or herself a very nice holiday present, the sale also went to a good cause, contributing to the $26.2 million that the (Red) auction would ultimately raise to fight AIDS in Africa.

Leica M (RED) Designed By Jony Ive and Marc Newson Sells for $1.8M at Sothebys