Last year, golf products, apparel, and footwear drew at a dramatically quick clip for the Oregon-based Nike, climbing 9 percent to be about $791 million of the Fortune 500 company’s $25.3 billion overall revenue. In a drive to push that number higher, Nike has also been heavily investing in development of their golf line, with roughly 40 percent of their recent patents relating to golf. For Nike, innovation, design, and comfort is the center of everything they do, and the Swoosh’s Lunar Clayton Golf Shoes embody this ethos. With an eye that obsesses over every detail, the Luna Clayton is the proper blend of the classic heritage of the sport of golf with the comfort, responsive fit, and aesthetic appeal of today modern play. With a handmade, Italian leather upper combined with the lightweight Nike Lunarlon midsole for maximum responsive cushioning, these – unlike your putting game – won’t let you down on the back nine. A new Internal Dynamic Fit System also provides a secure fit and stability in the midfoot through a lacing system that Nike Golf designers moved to the inside of the upper. Finally, a molded rubber outsole with integrated traction makes the Nike Lunar Clayton a versatile, wearable shoe both on and off the green. The Nike Lunar Clayton with be available January 1, 2014 for a price of $249.
Release Date: January 1, 2014 (Wednesday)