An update on a tradition more than 120 years old, Welsh knitwear label CORGI pleasantly surprised the fashion world with the preview of HOOD BY AIR x CORGI Collection earlier this summer. First conceptualized by the purchasing team from retail giant SELFRIDGES, CORGI’s Chris Jones, Lisa Wood, and their design team sat down with Shayne Oliver from HBA to ironed out all the details. The end result was a 10-piece capsule collection which made its debut in the midst of SELFRIDGES’ car park during London Collections: Men. Now, those same pieces will finally be available as SELFRIDGES exclusives for this holiday season.
In primary colors of black, white, navy, and burgundy, each of the knitwear is playful interpretation of school uniforms, club kids costumes, and surf culture. Described by Oliver as “what beach bums wear when the sun goes down”, HBA’s signature silhouettes of hockey jerseys, oversized tees, and sweatshirts with cutaway panelings are all quite apparent. But the constructs are distinctively those of CORGI.
Retails between £400 GBP to £675 GBP (or $645 USD to $1095 USD), the very limited HOOD BY AIR x CORGI Collection for Spring/Summer 2014 is set to go on sale tomorrow at SELFRIDGES’ London flagship store.
SELFRIDGES & Co.
400 Oxford Street | Map
London W1A1AB United Kingdom
Release Date: November 27, 2013 (Tomorrow!)