It’s probably tough for even Dre to imagine just how quick his Beats by Dr. Dre line has grown since its release back in 2008. Beginning with over-ear designs and quickly growing with pricey collaborations with Colette, a denim take with Selfridges, and even festive Fourth of July version, the Beats by Dr. Dre line has been all over the mobile music game. Now the brand’s in-ear, UrBeats line is itself expanding to include a new Metallic Collection, building on it’s more familiar colorway options. Featuring the same bass-heavy frequency and distortion free sound you expect, the Metallic Collection adds a new dimension with the introduction of five new shiney colorways – red, gray, purple, pink, and blue – each with matching cords, in-line volume controls, and solid, sturdy single-billet metal housing to preview wear while on the go. All options are available now via the Beats by Dre online shop now for $99.95 USD.
Beats By Dr. Dre – SoHo New York
67 Greene Street | Map
(between Spring St & Broome St)
New York, NY 10012