“Rebrand the NBA” Project by Dead Dilly

By - December 4th, 2013

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There’s long been talk that the specious divide between commerce and sport will further erode with the eventual placement of corporate sponsorships on NBA uniforms. It’s a concept that Canadian graphic artist Dead Dilly blows up with his “Rebrand the NBA project.” The idea here is basketball uniform designs developed by companies with full creative control, resulting in jerseys that span both a straightforward aesthetic (the Milwaukee Bucks as envisioned by Google), as well as outlandish creations that include face-concealing masks (the Brooklyn Nets by DONDA). Other standouts include the New York Knicks by Supreme and the Oklahoma City Thunder by Hood by Air (a jersey we could see Russell Westbrook eager to wear on game nights). Check out more looks below.

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