CONVERSE – Spring/Summer 2014 Collection | Preview

By - December 6th, 2013

converse spring summer 2014 collection preview greater china press top 00 570x450 CONVERSE   Spring/Summer 2014 Collection | Preview

Whereas last year’s Greater China Press/Media Event was at a nondescript bar lounge in Shanghai, CONVERSE planned a gala-style venue this time around for its Spring/Summer 2014 Collection Preview. Situated within Beijing’s Inter Art Center/Gallery, the invitation-only event marked the debut of key 2014 products from CONVERSE, for both worldwide and China Domestic Market. Arranged so all of its popular styles get much of the attention, CONVERSE also offered DIY booth for visitors to construct their own CONVERSE. In addition to the usual cadre of media personalities, members of China’s indie punk band ReTros swung by to experience the presentation in person. Meanwhile, Denise Ho, the Hong Kong pop songstress, dropped in for a visit and see the newest offerings from one of her favorite brands.

converse spring summer 2014 collection preview greater china press 01 570x450 CONVERSE   Spring/Summer 2014 Collection | Preview

converse spring summer 2014 collection preview greater china press 02 570x450 CONVERSE   Spring/Summer 2014 Collection | Preview

converse spring summer 2014 collection preview greater china press 03 570x275 CONVERSE   Spring/Summer 2014 Collection | Preview

converse spring summer 2014 collection preview greater china press 03a 570x450 CONVERSE   Spring/Summer 2014 Collection | Preview

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converse spring summer 2014 collection preview greater china press 04a 570x450 CONVERSE   Spring/Summer 2014 Collection | Preview

converse spring summer 2014 collection preview greater china press 05 570x855 CONVERSE   Spring/Summer 2014 Collection | Preview

converse spring summer 2014 collection preview greater china press 05a 570x450 CONVERSE   Spring/Summer 2014 Collection | Preview

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