Whereas last year’s Greater China Press/Media Event was at a nondescript bar lounge in Shanghai, CONVERSE planned a gala-style venue this time around for its Spring/Summer 2014 Collection Preview. Situated within Beijing’s Inter Art Center/Gallery, the invitation-only event marked the debut of key 2014 products from CONVERSE, for both worldwide and China Domestic Market. Arranged so all of its popular styles get much of the attention, CONVERSE also offered DIY booth for visitors to construct their own CONVERSE. In addition to the usual cadre of media personalities, members of China’s indie punk band ReTros swung by to experience the presentation in person. Meanwhile, Denise Ho, the Hong Kong pop songstress, dropped in for a visit and see the newest offerings from one of her favorite brands.