Heineken x Eric Haze “Keep It 100” for #Heineken100

By - December 10th, 2013

Heineken x Eric Haze Keep It 100 for #Heineken100

Heineken has announced the fourth and final installation of the 2013 #Heineken100, an exclusive seeding program that celebrates Heineken’s “Man of the World.” Debuting at Art Basel Miami Beach, the final iteration of the program features an exclusive work from renowned New York-based artist Eric Haze. The piece — entitled “Keeping It 100” — is made up of 100 distinct canvases that come together to create a larger art piece. Following its showing at Art Basel, the separate units will be broken up and distributed to the 100 influencers and tastemakers that comprise the #Heineken100 seeding list. Check out a conversation below featuring Haze and Chris Gibbs,  #Heineken100 Creative Director and the owner of UNION Los Angeles.

Heineken x Eric Haze Keep It 100 for #Heineken100