VISIONAIRE 21: Deck Of Cards/The Diamond Issue | Embedded With Real Diamonds

By - December 12th, 2013

To coincide with the 50th anniversary of De BeersA Diamond Is Forever slogan, fashion publishing house VISIONAIRE envisioned something quite audacious. Devised as an oversized deck of cards (in reference to the Blackjack number 21), VISIONAIRE asked art director Fabien Baron, photographer Mario Testino, the team of Inez van Lamsweerde & Vinoodh Matadin, Bruce Weber, and others to realized their concepts of playing cards. Together with help from supermodel Iman and designer John Galliano, the design process continued onward to the final phase – the incorporation of real diamonds. Renowned jeweler H.Stern, diamonds supplier De Beers, and industry representatives from Diamond Information Center were able to allocate several allotments of the precious commodity, valued to be in the millions, for the project. Then VISIONAIRE painstakingly embedded to the image of each card in order to complete the project. Packaged in a custom boxset with lock and key, only 3000 sets were made when first launched back in 1997. Luckily, buyers from MR PORTER were able to find few of the edition, which it is making available for the price of $2,500 USD.