After its 3-month run, the popular Nike 340 Canal Street Pop-Up Shop in New York City will shut its door for good tonight at 11 pm EST. A huge success in terms of both marketing and merchandising, the tiny hole-in-the-wall storefront also brought back a certain “grittiness” to Nike products. To mark the store’s closing, Nike Sportswear asked artist, designer, and calligrapher Aerosyn-Lex Mestrovic (aka Aerosyn-Lex) to create an exclusive collection for the occasion. Dubbed the “Reflective Collection,” all items, including Nike Air Force 1 High, snapback caps, and logo tees, features Aerosyn-Lex’s distinctive calligraphy in 3M Reflective Inks and Fabrics. In addition, Aerosyn-Lex took over the entire storefront and covered it in the same word-art as well. If you’re in New York City today for some final Christmas gift shopping, be sure to swing by 340 Canal Street for a last look. The store will be opening late till 11 pm EST tonight.
Nike 340 Canal Street Pop-Up Shop
340 Canal Street | Map
(across from Greene Street)
New York, NY 10013
Closing Date: December 21, 2013 (Tonight!) | 11 pm EST