GQ is taking an unorthodox approach to offer a service to its readers. The renowned menswear publication teamed up with Fellow Barber to establish GQ Barbershop in Barclays Center in Brooklyn. Set to open its doors from today, the 400-square-foot space is neatly tucked inside the main concourse. Whether you are looking for a quick shave, trim, or a haircut, why not try the barbershop next time you visit the center. They will be open during over 100 sporting events and concerts, so you can always look your best. In order to celebrate the opening in style, they have invited Brooklyn Nets player Deron Williams, and former World Champion boxer Luid Collazo for the inaugural cuts at their grand opening.