adidas Originals – The Team Behind the ZX Flux | Video

By - January 24th, 2014

adidas originals the team behind the zx flux video adidas Originals   The Team Behind the ZX Flux | Video

adidas Originals introduces the team responsible for the trefoil brand’s new ZX Flux, based on the classic ZX8000 silhouette from 1989. Back then, the shoe emerged as a pioneer from the adidas ZX Family, featuring crucial technologies like SoftCell cushioning in the heel and the Torsion system providing free and natural movement of the foot, as well as the futuristic TPU heel cage. In the video, Design Director Sam Handy, along with Business Unit Director Torben Schumacher, discuss how the new ZX Flux picks up where its predecessor left off. It’s a fusion of innovative technology and instinctively clean aesthetics, forging a new direction that strips the excess to the strictly essential. Check it out below.

0 adidas Originals   The Team Behind the ZX Flux | Video
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