Jordan Terminal 23 | By Denton-Cardew Design

By - January 27th, 2014

jordan terminal 23 by denton cardew design 01 Jordan Terminal 23 | By Denton Cardew Design

We present a detailed look at Terminal 23, the Jordan Brand event space in New York City located in what used to be known as Cafe Rouge. Commissioned by JB and Satis+Fy, L.A.-based Denton-Cardew Design transformed the former 1920s ballroom and nightclub into a full-size basketball court to celebrate the 10th anniversary of Carmelo Anthony’s partnership with Jordan, as well as the launch of Melo’s 10th signature shoe. Visitors to the space are led through an entrance tunnel, featuring an illustrated cultural timeline of Melo’s life, which leads into a members-only locker room. The beautifully appointed court, meanwhile, has some of the original fixtures and features a Jumpman logo at center court, along with Melo branding at the keys. See more looks below.

jordan terminal 23 by denton cardew design 02 570x380 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 03 570x380 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 04 570x380 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 05 570x380 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 06 570x395 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 07 570x380 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 08 570x380 Jordan Terminal 23 | By Denton Cardew Design

jordan terminal 23 by denton cardew design 09 570x380 Jordan Terminal 23 | By Denton Cardew Design

via: Behance