Levi’s is introducing a new initiative called Premium Goods Collection, which capitalizes on premium materials and fine craftsmanship. This Spring 2014 line up is an introduction to the collection, created in both men’s and women’s styles. As a premiere collection, number of items is limited to several products per gender, yet it gives a clear indication of the brand’s direction. Utilizing selvedge denim, premium suede leather, and fine silk materials, the garments deserve the title of premium goods. Select Levi’s retailers will carry these pieces in international locations such as Levi’s Japan online shop.