Nike Kobe 9 Elite “Masterpiece” – In-Store Display at Nike X158 Shanghai

By - February 11th, 2014

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To replicate the speed and agility Kobe Bryant and his new signature shoe, the Nike Kobe 9 Elite “Masterpiece”, Nike China and the Nike X158 retail concept in Shanghai created an exhibition in the likeness of a bullet passing through. In three parts, an “entry wound” built out from a white wall, the bullet, or in this case the Nike Kobe 9 Elite “Masterpiece”, shattered a series of picture frames before stopping in mid air as the display’s centerpiece. With Flywire tethering behind as “shockwaves”, the display marks the official release of Kobe 9 Elite “Masterpiece” in the Greater China marketplace. You can catch a glimpse of this complex showcase at Nike X158 on No.158 Xinle Lu in Shanghai now.

X158 Nike Shanghai
No.158 Xinle Lu | Map
Xu Hui Qu, Shanghai, China

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