Some brands take lookbooks far too seriously, and the laid back and experimental approach of http://perksandmini.com/”>P.A.M. makes it more interesting for viewers. Shot in Hawaii by http://oddfuture.com/”>Off Future‘s Brick Stowell, the photo edits seem to convey a story. Modeling the garments and accessories is http://freshnessmag.com/tag/hodgy-beats/”>Hodgy Beats, also from Odd Future and Mellow Hype, who nonchalantly poses to compose a relaxing mood. The vividly colored items pop off against the natural backdrop, creating a surreal vacation snaps. Many of the pieces feature original patterns and artwork from the Aussie couple. Click through the lookbook in the following pages.